Mac Fruit Attraction MENA

Mac Fruit Attraction is the new global brand for the fruit and vegetable sector arose from the collaboration between CESENA FIERA and IFEMA, the two trade show organisers representing Italy and Spain, the main producers and exporters countries of fruit and vegetables.

The next edition of Mac Fruit Attraction will be held in Cairo from 9 to 11 dicembre 2019 as part of the trade show FOOD AFRICA, following an agreement reached with IFP Group the largest trade fair operator in the Near East, meaning it will cover the Middle East and North Africa.

Egypt is an increasingly strategic market for Italy, especially for the apple industry. In fact, in just five years, Italy has seen its exports of apples rise from a remarkably low percentage to 16% of its total production.

The last edition, also held in Cairo, was attended by about 30 Italian companies out of a total of about 300 participants, with 10,830  visitors from Africa and the Middle East. This trade fair was an opportunity not only for the apple industry but also for introducing other fruit and vegetable produce to new markets, with a special focus on companies specialising in technologies and packaging, of which Italy is the absolute global leader and is broadening its horizons in this field.

This will make Mac Fruit Attraction into a global brand with high international convening power which adapts to the particular needs of each market.

To learn more on this event please contact Cesena Fiera Spa:
Tel. +39 0547/317435