Macfrut Forum

MACFRUT FORUM - PREVIEW
22 September, Sala dei Tre Papi
Conference Centre - Cesena 
 
Session 1 – AGROTER

FRUIT AND VEGETABLES AT THE SUPERMARKET OF THE FUTURE
Attracting customers through emotions and reasoning
 

10.30am - Introduction by Roberto Della Casa and Daniele Tirelli
 
11.00am - The power of emotion in relation to the role of reasoning. Discussions by:
•          Tammy Blank, POPAI International (USA) – The future of the fruit and vegetable department regarding distribution in the USA
•          John Ryan, Retail Week (UK) – Towards a new role for the fruit and vegetable sector regarding distribution in Britain
•          Elena Urzhumova, Spar Volga (Russia) – What has changed and what will change regarding distribution in Russia after the embargo
•          Juan Carolus Brown, Fedefruta (Chile) – The development of the role of berries with regard to international distribution
•          Andrea Battagliola, La Linea Verde (Italy) – From fresh-cut products to fresh ready-prepared vegetables, a new category for the fruit and vegetable department
•          Giuseppe Iasella, Coop Italia (Italy) – The fruit and vegetable department of the future according to Coop
Case History: Grand Frais (France) – A new format is created, specialised in fresh and very fresh products
Case History: Washington Fruit (USA) – From products to categories, analysing fruit and vegetable consumption

1pm
Light Lunch offered by the Sponsors
 
Session 2 – CSO
PROMOTIONAL OFFERS AT THE STORE, NOW AND IN THE FUTURE: comparing experiences

2.00pm Presentation and introduction by Mike Knowles - Eurofruit Magazine
Discussions by:
  • Opportunities for Italian products on Tesco’s shelves - Matteo Benatti, Supplier Relationship Manager of Tesco
  • Produce in Sainsbury's - offering great quality at fair prices - Chris Grobler - VCA Project Manager (Value Chain Analysis Project Manager)
  • Jetta Van den Berg – President of Savid (Dominican Republic) - Fair Trade and the Organic sector
  • Javier Gilardi - Industrial Manager (Peru) – The experiences of Peru
  • Claudio Mazzini - Purchasing Manager for Coop Italia’s fruit and vegetable department – The Coop Italia case study
  • Mario Trimarchi, Frida Doveil / Fragile design, Milano - The aesthetic aspects of differences

Session 3 - CSO
TECHNOLOGICAL INNOVATION AS A STRATEGIC TOOL FOR CONQUERING THE MARKETS
Presentation and introduction by: Greg Johnson, Editor of  “The Packer” – USA – A world-leading newspaper in the sector
The role of technology in successful Case Histories – Angelo Benedetti – President of UNITEC

4.45pm - Cherry market development: comparing experiences (technology, packaging and standardisation)
  • The Turkey experience - Ercan Boztepe - Export Manager - Balci Tarim
  • The Chile experience - Hernàn Garcés - General Manager - Sociedad San Francisco Lo Garcés
  • The USA experience - West Mathison - General Manager - Stemilt 

5.15pm Amar Ramudin - Hull University, UK - World-leading expert on logistics and the agri-food supply chain. "From forks to fields": a new perspective of analysis for the agri-food supply chain.

5.30pm - Innovative packaging, quality, sustainability and logistics
  • Céline Berteloot – Sep Des Vergers Riou – Director (France)
  • Prof. Riccardo Manzini – Department of Industrial Engineering, University of Bologna – Streamlining of logistics and environmental sustainability.
  • Filipp Lowette - General Manager of BFV (Benelux) - The global success Conference
  • Francisco Borras - General Manager of Anecoop - Spain

Details

  • Macfrut Forum
  • Sala Dei Tre Papi
  • Via Dismano
  • 44,179871, 12,216555
  • 0547 317435
  • 0547 317435