Spotlight on fruit and vegetables with the top Chefs of Gambero Rosso:

Giorgione and Hiro protagonists at the Macfrut “Fruit and Veg Fantasy Show”

Cesena - The next edition of Macfrut, to be held from 23 to 25 September in Rimini, will offer a wide range of new features, including an innovative format aimed at promoting fruit and vegetables: the “Fruit and Veg Fantasy Show” in a trade fair version.
Thanks to the media partnership agreement between Macfrut and Il Gambero Rosso, the three-day trade fair will be livened up by TV stars including Giorgione and Hiro, who will do show cooking focusing on fruit and vegetables, as well as educational initiatives organised by the "Scuole del Gambero Rosso" to present contents and ideal preparation methods for fruit and vegetables.
The “Macfrut Fruit and Veg Fantasy Show” will be a major media showcase and an extraordinary promotional opportunity for 10 brands that will want to join the initiative.
For the first time at a sector-specific trade fair, products and their potential for use will be showcased for professional operators by taking advantage of the unique "Made in Italy" culinary tradition.
At Macfrut, top-quality fruit and vegetables will no longer be just an addition at the end of a meal but real ingredients that become the main features of the most refined recipes.
In addition to its busy schedule of initiatives, the “Fruit and Veg Fantasy Show” will involve events dedicated to sponsor companies, product presentations, innovations and strategies addressed to international and national buyers, the media and the HORECA sector.
“Macfrut's goal," as the President of Cesena Fiera, Renzo Piraccini, explains, "is innovation in a sector that has massive potential. We have seized the opportunity to welcome Gambero Rosso Channel to the trade fair so that the fruit and vegetable sector can become a key player on national media, thus encouraging consumption and showcasing top-quality products in the Italian tradition.”
“For 30 years, Gambero Rosso has been giving visibility to and supporting the finest national products in Italy and in the world," states President Paolo Cuccia. "This is why we have keenly accepted the challenge offered by Macfrut to further promote, at this event, excellent "Made in Italy" fruit and vegetables, supporting the sector in the ongoing transition from commodity to specialty.”

Cesena, 16 July 2015
 
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681 – +39 0547.26664