Coop Italia has chosen Macfrut

Exhibition space and convention
Mazzini: “We are impressed with the trade fair
relaunch project”


Cesena – Coop Italia has chosen Macfrut. At Macfrut, in addition to having an exhibition space, Coop Italia will host a convention with its suppliers from all over Italy and from other European countries. This announcement was made by Claudio Mazzini, head of the fruit and vegetable sector of the largest retail group in Italy.
"We have chosen Macfrut because we are impressed with this relaunch project," Mazzini explains, "on the one hand, due to the new site in Rimini, which is more modern and suitable for an international trade fair and, on the other hand, due to the focus on innovation. Coop Italia’s main goal is to constantly pay attention to consumer needs, and Macfrut has all the right solutions."
At the exhibition pavilions in Rimini, Coop Italia will host a convention, which will attract more than 200 suppliers from all over Italy in order to discuss the new business strategies in the sector.
The President of Cesena Fiera, Renzo Piraccini, is satisfied, having achieved yet another remarkable success after the major global groups in the sector agreed to join the event. "Coop Italia has seized the new opportunities offered by the 3.2 edition of Macfrut: a business trade fair with international appeal focused on innovative sectors. Its participation in Rimini, not only with an exhibition space but also with an important event for its suppliers, fully proves that we are heading in the right direction."

Cesena, 20 July 2015
 
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681 – +39 0547.26664