Record numbers at the 32nd edition of Macfrut

Six halls in a 33,000 square-metre venue, more than 1,000 exhibitors, visitors from five continents (1 out of 5 from abroad, representing 30 countries), more than 350 global buyers, 53 events including workshops and meetings, the great chefs of Gambero Rosso, and 6,000 overnight stays arranged by the trade fair.

Rimini – The 32nd edition of Macfrut (23-25 September 2015), to be hosted for the first time at the Rimini Expo Centre, already features large numbers. It will be inaugurated by the Minister of Agriculture Maurizio Martina to show the government's support to the exhibition dedicated to the fruit and vegetable sector, the only one financed by the Ministry of Economic Development.
Large numbers are expected for this edition, once again organised by Cesena Fiera. Here are the details: the surface area of the exhibition has increased from 20,000 square metres of the previous edition to 33,000 square metres at the Rimini Expo Centre. The number of exhibitors has also grown from 800 in 2014 to over 1,000 expected this year. This marks a decisive change focused on internationalisation, with one exhibitor out of five from abroad to represent 30 countries. It will feature 11 exhibition sectors representing the entire fruit and vegetable supply chain (Seeds, Breeding & Nursery, Crop Technology, Production, Trading & Retail, Processing Machinery, Packaging Materials, Fresh Cut, Dried Fruit, Logistics and Services), spread over 6 halls (4 dedicated to post-harvest and 2 to pre-harvest).
All this is part of a key sector of the Italian economy, in fact the fruit and vegetable sector is the second largest in terms of agri-food exports with a 4.1 billion euro turnover (only the winemaking sector exceeds this).
The new edition of Macfrut, also called 3.2, offers many new features: in addition to hosting conferences and technical workshops on key topics related to this sector, which has always been the mainstay of the event, this year meetings and conventions have been planned for major exhibiting companies, gathering operators from all over the world (just to mention a few of international importance: Zespri, from New Zealand, Sun World, from the USA, Coop Italia, Jingold, Terremerse, Apofruit, and Besana – Vitroplant). During the three-day trade fair, as many as 53 events are scheduled, to be held in 6 conference rooms and 3 meeting areas.

An international Macfrut
At this year's edition of Macfrut, languages from all over the world will be spoken, since it will host delegations and operators from all five continents. It will also be attended by more than 350 global buyers, who have already registered on the IT platform in collaboration with the ICE (Italian Institute for Foreign Trade).
One out of five exhibitors is from abroad, with important new entries such as Mexico and Ecuador (the world's leading exporter of bananas, which will be represented by 9 leading producers).
Marking its first appearance at an Italian exhibition, an Iranian delegation will also be present at Macfrut, just a few weeks before the likely cancellation of the sanctions against this Asian country. The Iranian market already imports large volumes of Italian fruit and vegetable produce, which could increase significantly if the embargo is lifted. Iran also needs to reorganise its own supply chain and requires plant nursery material, new technologies and packaging materials.
The Dominican Republic will be the guest of honour, represented by the Minister of Agriculture (Angel Estevez), accompanied by a delegation of 40 entrepreneurs seeking technologies to improve their tropical product supply chains.
A key partner in the challenge of promoting internationalisation is UniCredit, supported by its widespread presence in Central and Eastern European countries, which, in the last few months, has led to six road shows (held in Poland, the Czech Republic, Hungary, Romania, Bulgaria and Turkey). The banking group, Macfrut’s business partner, will also host a conference during the exhibition in Rimini, focusing on fruit and vegetable exports in order to conquer new markets, together with top experts in the field (Thursday 24 September).

Macfrut, the capital of innovation
Italy is an unquestionable global leader in the field of mechanical technologies for fruit and vegetable producers, specialised in either fruit or vegetables. Thanks to the partnership with FederUnacoma (the Federation of Italian manufacturers of agricultural machinery), Macfrut will provide large room and give visibility to specialised mechanics for fruit and vegetable growing in the maxi pavilion dedicated to pre-harvest. Great attention will also be given to automatic packing and packaging machines, thanks to the agreement with Ucima, the Italian Packaging Machinery Manufacturers Association.
In order to promote innovation in production and in the technologies for the fruit and vegetable supply chain, the first edition of the Macfrut Innovation Award was organised in collaboration with L'Informatore Agrario. After being judged by a panel of experts, prizes have been awarded to the major technological innovations in terms of environmental and economic sustainability and improvement in product quality.

The great chefs of Gambero Rosso
Following the successful début at Rimini Wellness, the Fruit & Veg Fantasy Show will be reintroduced this time in a trade format. The large entrance hall of the Rimini Expo Centre will host show cooking and cooking classes using top-quality fruit and vegetables, together with the great chefs of Gambero Rosso, in particular Giorgione and Hiro. Plenty of food art suggestions will also be given thanks to the educational initiative offered by Gambero Rosso. This will all be broadcast live on the Gambero Rosso Channel on Sky and on the Gambero Rosso website.
This project involved the collaboration of 8 leading companies with their products: Dole, Consorzio Jingold, Solarelli di Apofruit, Valfrutta, Almaverde Bio, Opo Veneto-Geofur, Nucis, and S. Lidano.
For the first time, a professional trade fair in the global fruit and vegetable sector will be showcasing products for their final destination, namely, meal tables.

Hospitality Package for 6,000 guests
Over 6,000 overnight stays have been arranged by Cesena Fiera, thanks to the Hospitality partner Viaggi Manuzzi, in the form of hotel accommodation in Cesena, Rimini and the "Riviera Romagnola", indicating great interest in this event.

The Forum in Cesena on 22 September
Another great new feature of Macfrut is scheduled for Tuesday 22 September at the Cesena Expo Centre, where the first Forum on the fruit and vegetable supply chain will take place. This will be a unique event in Europe, showcasing, for the first time, innovations in the entire fruit and vegetable supply chain, from production to technologies, including packaging, logistics and distribution, in order to gather important data aimed at growth and streamlining the sector.
Three sessions are scheduled, featuring well-known names in the global fruit and vegetable industry, organised in collaboration with Agroter and Cso: Fruit and vegetables at the supermarket of the future; Promotional offers at the store, now and in the future: comparing experiences; Technological innovation as a strategic tool for conquering the markets.
To take part in the Forum, please subscribe on the website: www.macfrut.com

Macfrut 3.2 – Professional tours
On the Macfrut days, in collaboration with the CRPV (Crop Production Research Centre), six professional tours will be organised to local companies in the fruit and vegetable supply chain, specifically for specialised operators and buyers from foreign countries. The aim of these tours is to increase awareness of excellent products, integrating with the opportunities offered by the trade fair in order to introduce, in the best possible way, leading production companies and organisations.
Thanks to the participation of delegations, the best local fruit and vegetable products will be promoted in a structured way: environmental awareness, supply chain organisation, high-quality production processes, etc., which have always been the excellent features of production in the Emilia-Romagna region.
In particular, at each company visited, experts (technicians and researchers) will be directly involved in order to accompany and exchange ideas with visitors. In fact, visitors will be able to experience four sectors “first-hand” by taking part in the professional tours scheduled during the Macfrut days: field production; processing warehouses; fruit and vegetable markets; supermarkets.
Cherry and apricot trees: Wednesday 23 September from 9.30am to 12pm
Processing and storage of summer fruit and vegetables: Wednesday 23 September from 9.30am to 12pm
Cesena Agro-industrial Centre: Thursday 24 September from 7.00am to 9.30am
Retail: Thursday 24 September from 9.30am to 12pm
Rimini Agro-industrial Centre: Friday 25 September from 7.00am to 9.30am
Market vegetables: Friday 25 September from 9.30am to 12pm

Rimini, 16 September 2015
 
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681 – +39 0547 26664