Ecuador will be attending Macfrut with 13 major companies

Ecuador, the world’s leading banana exporter, will be attending Macfrut with 13 major companies in the sector


Cesena – The world’s leading banana exporter will be attending Macfrut. For the first time, Ecuador will be present at the exhibition dedicated to the fruit and vegetable sector with 13 companies, all representing the banana industry. "There are two reasons why we have chosen to attend Macfrut," Fernando Moreno, director of the Commercial Office of Ecuador in Italy, explains. "Firstly, the re-launching of the trade fair, which is increasingly aimed at international markets. Secondly, because we intend to increase our presence in the Italian market. And, finally, since Expo Milano 2015 is being held in Italy, our participation at the Rimini event does not come as a surprise."

Today, Italy is Ecuador's third banana market in Europe, following Germany and Belgium, with exports reaching 240,000 tonnes and a 120 million dollar turnover. Overall, Ecuador exports agri-food products for a total of 433 million dollars, 80% of which include tuna, prawns, cocoa and, naturally, bananas.

"For this edition, our goal is to introduce ourselves to Macfrut with a group of companies active in the banana industry, whereas, next year, we plan to expand to other sectors, such as mango and papaya, and perhaps even cocoa, a product now in great demand," Moreno continues.

However, the focus will not only be on export, since Ecuador is also interested in Italy for another reason: technological innovation in agricultural machinery for the fruit sector. "Italy is a world leader in the field of cutting-edge agricultural machinery, which our companies need," Moreno concludes. "Many of these innovations will be featured at Macfrut, and this is another reason for us to be there."

Here is a list of the 13 companies from Ecuador that will be attending Macfrut: Asisbane, Asogribal, Banabio S.A, Banadecsa, Banavid, Best Fruit, Centro Agricola De Machala, Cerro Azul, Cimexport S.A, Durexporta, Frutadeli, Jasafrut and Luderson.

Cesena, 17 September 2015
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681 – +39 0547 26664