Promoting Macfrut 2016, starting from China

Cesena – The 2016 edition of Macfrut was presented to Chinese operators in the fruit and vegetable sector during the trade fair "iFresh", held in Shanghai from 19 to 21 November 2015. This was a particularly successful trip for the exhibition event organised by Cesena Fiera: China has not only confirmed its presence at the 2016 edition but it has also announced the participation of a delegation of importers from this leading Asian country.
During his visit to Beijing, President Renzo Piraccini also met the representatives of the Foreign Economic Cooperation Center, the Institute in charge of promoting China's presence at international trade fairs. In addition to having already attended 16 editions, China’s presence at Macfrut has been constantly increasing. In fact, in 2015, 13 Chinese companies took part, thus confirming this country's interest in the fresh fruit and vegetable sector. This participation trend will certainly continue to increase for the 2016 edition also with its major importers.
"China is the world's leading producer of fruit and vegetables and, in recent years, it has also become a huge market for imported products," says Renzo Piraccini. "As of today, the only Italian fruit and vegetable product able to enter this market has been the kiwifruit, and China has become one of its first markets. Nevertheless, formal procedures to introduce Italian oranges to this market are now being completed. Therefore, things are on the move now, so Italian companies need to be prepared to play a key role in this strategic market."
Cesena, 24 November 2015
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri – Giulia Fellini)
Tel. +39 0547.26664