Macfrut, increasingly international together with UniCredit and Coface

Four focused events with exhibitors in Mexico, Poland, Peru and Egypt 
 
Cesena – Macfrut increasingly confirms its role as an international showcase for the fruit and vegetable sector. Seven pavilions (one more than last year) will be set up at the Rimini Fiera venue, where the exhibition will take place from 14 to 16 September 2016. Once again, this edition will be supported by two important partners at international level, thus confirming the prestige of this event: the UniCredit banking group, main sponsor and business partner, and Coface, a world leader in credit insurance. Both partners will support Macfrut in all its initiatives, especially those dedicated to international markets, which have always been in the spotlight at the event promoted by Cesena Fiera.
This international focus will include 4 events that will directly involve exhibitors. The first event will take place in mid-March in Mexico, at the beginning of April in Poland, and in mid-April in Peru, whereas a major event, Mac Fruit Attraction, will be held at the beginning of May in Il Cairo in collaboration with Feria de Madrid.
Moreover, approximately 10 presentations of Macfrut are to be held in other international settings, focusing mainly on three areas: Eastern Europe, the Mediterranean, and Central and South America. 
"Despite the fact that the 2015 edition of Macfrut was the best so far, this year we want to increase the number of exhibitors and participants, especially at international level – explains Renzo Piraccini, President of Cesena Fiera – Our attention is now on emerging producer countries and new consumer markets, with three target areas, namely, Eastern Europe, the Mediterranean basin and South America. In addition to showcasing the dynamic aspects of the fruit and vegetable sector, which has a value of exports equal to that of the wine industry, Macfrut aims to become a driving force for companies geared towards innovation and internationalisation."

Cesena, 13th January 2016
 
 
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri – Giulia Fellini)
Tel. 0547.26664