The first edition of “MAC FRUIT ATTRACTION” presented in Cairo

30 Italian companies have already registered to participate
 

Cairo – Today (Tuesday 19 January), at the Four Seasons Hotel in Cairo, the first edition of Mac Fruit Attraction was presented. The event will be held from 4 to 7 May 2016 in the modern trade fair centre in the capital of Egypt.
The participation of the press was impressive: 10 TV stations and 30 accredited journalists were present, along with many associations and stakeholders active in the fruit and vegetable sector, with 80 participants altogether.
 
"I am highly satisfied with the interest shown not only by Egyptian traders but also by Italian companies, 30 of which have already registered to participate in this new trade fair, thus proving that we have hit the target – says Renzo Piraccini, President of Cesena Fiera - The Middle East and North Africa are strategic regions for the fruit and vegetable sector, offering plenty of room for development and opportunities for Italian companies.”
 
Mac Fruit Attraction is a new global brand, based on an agreement between Cesena Fiera and Feria de Madrid, which have created a major global network for the internationalisation of the fruit and vegetable sector that is specifically aimed at emerging markets.
 
In addition to Renzo Piraccini, the presentation was also attended by Pietro Tombaccini, representing the Embassy of Italy in Cairo, Lourdes Mélendez, representing the Embassy of Spain in Egypt, Santiago Quiroga of Fruit Attraction, and Adrien Clavel and Dalia Kabeel of IFP.
 
 
Cesena/Madrid, 19 January 2016
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681 – +39 0547 26664