Macfrut 2016 preview at Rimini Wellness

From 2 to 5 June at Rimini Fiera, 10 companies will showcase    top-quality fruit and vegetable products
 
Cesena – Citing two well-known categories, is fruit and vegetable consumption "rock" or "slow"? There is no doubt about it: it is rock. And this is proved by the fact that, for the second year in a row, top-quality fruit and vegetable products will be the protagonists of Rimini Wellness (2-5 June 2016), the leading trade fair in Europe of the wellness and lifestyle sectors. This presence will not be merely for appearances’ sake but it will actually involve participants actively and dynamically taking part in tracksuits and gym shoes, as customary at this kind of event, which is open to the general public (250,000 visitors last year).
 
Cesena Fiera will be present with the Fruit & Veg Fantasy Show, the format developed by Macfrut to promote product value, methods of consumption and health benefits, to be held inside Foodwell, the area dedicated to Wellness Food. Ten leading companies in the sector will occupy this area, showcasing the new products and qualities of their brands, including guided tasting sessions and the presentation of a recipe created especially for Wellness enthusiasts. In addition, a show cooking area will be set up, where simple Wellness recipes will be prepared and information will be provided on the benefits of fruit and vegetables.
 
Simultaneously, surprise guests, games and testimonials will enliven this area. A photo contest will also be launched on the Macfrut Facebook page with prizes and, most of all, to offer sponsor brands visibility on social networks.
 
"Last year we took a gamble with this initiative and we received positive feedback not only from the public but also from the companies that took part in it, to the extent that in this edition the participating companies have increased from 7 to 10," says Renzo Piraccini, President of Cesena Fiera. "The fruit and vegetable industry has one limitation in particular, which is its little appeal to the general public, as demonstrated by the steady decline in domestic consumption in the sector. Such events are a major opportunity for the sector to showcase, thanks to an innovative format, the beneficial properties and health benefits of fruit and vegetable products."
 
Cesena, 28 January 2016
 
 
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri – Giulia Fellini)
Tel. no. +39 3471567681 – +39 0547 26664