Macfrut preview at Rimini Wellness with the Fruit&Veg Fantasy Show

Cesena – Seven major brands of the Italian fruit and vegetable industry (i.e. Dole, Dimmidisi, Marlene, Ortoromi Insalat'Arte, Solarelli, Valfrutta and Jingold) will be the main guests at the Fruit&Veg Fantasy Show 2016. The event is organised by Macfrut at Rimini Wellness, which with its over 260’835 visitors every year is the leading wellness and fitness trade fair at the international level.
The Fruit&Veg Fantasy Show is a unique and trend-setting event that offers an excellent opportunity to showcase the products of partner companies by emphasising their advantages in terms of wellness.
Nothing is healthier than high-quality fruit and vegetables. Still, while many young people are eager to eat healthy food to remain fit, they often ignore the nutraceutical properties of fruit and vegetables.
The Fruit&Veg Fantasy Show aims precisely to raise consumers’ awareness about these products in an entertaining yet scientifically rigorous way.
The Macfrut area at the Rimini Wellness event will host the relevant companies and a large fruit store that will offer fruit tasting opportunities. At two different times of the day, a total of 7 wellness recipes will be presented (i.e. one for each partner company).
The recipes have been created by the blogger Bettina in Cucina and will be presented and prepared live by a chef. The health-related requirements of products, their history and the exclusive innovations presented for the first time at the Fantasy Show will be introduced by the companies, while products will be tasted and reviewed by the many trade fair visitors that will be attending the event. Products will be reviewed and tasted by athletes, nutritionists and producers.
This major event for the Italian fruit and vegetable industry is promoted by Macfrut within the unique context of the Rimini Wellness event, and will be streamed lived on the Macfrut Facebook page (https://www.facebook.com/macfrut2016/). For this special occasion, fruit and vegetable lovers may participate in a photography contest with the hashtag #MacFRUITLOVERS. The Fantasy Show audience will have the opportunity to vote the various wellness recipes and participate live in the photography contest. Partner companies may also share their presence on social networks to maximise visibility.
This MacFrut event is a preview of the trade fair that will be held from 14 to 16 September in Rimini and is an ideal stage for showcasing at the international level the best achievements of the Italian fruit and vegetable industry.
 
Cesena, 13 May 2016
 
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri – Giulia Fellini)
Tel. 3471567681 – 0547.26664