New Retail Solution at Macfrut 2016

Fruit and vegetables in future retail stores
Cesena – Year 2054, in the futuristic city of Washington, Tom Cruise (Captain Anderton) enters a retail store and, while looking at a flat screen, is recognised by a girl who informs him about discounts and special offers on previously purchased products. This is how Steven Spielberg imagines retail stores to be like in the future in “Minority Report” (year 2002).
Retail stores in the future are not a subject matter for film directors with a passion for futuristic themes or for visionary marketing operators, but rather a topical issue that involves all consumers, especially in the fruit and vegetable sector. In fact, it is not a coincidence that Macfrut (Rimini Fiera 14-16 September) will dedicate the entire entrance area to the most recent innovations and strategies of fruit and vegetable stores, either self-service or assisted sales.
The New Retail Solution, organised by Cesena Fiera with the collaboration of Agroter, is a focus on the latest international marketing innovations in the retail sector, with the aim to expand Macfrut's offer to the last stage of post harvest, namely, retail stores in relation to consumers.
Two areas will be dedicated to the New Retail Solution. The first one will be dedicated to innovative solutions, set up in collaboration with Cefla, a leading company in the field of furnishing solutions and strategies for retail stores. This area will focus on the ways of displaying both bulk and packaged products, including analog and digital tools for communication and the promotion of products on display. A particularly interesting innovation is the Smart Shelving System by Cefla, equipped with a new proximity marketing tool, which allows a smartphone or iPad to be used to gather information and to highlight the characteristics of a product for sale.
The other area will be set up by four major companies that will attend Macfrut, reproducing just as many islands to sell their products in self-service or assisted sales mode: Linea Verde with fresh-cut products, Valfrutta with its fruit and vegetable range, Noberasco with dried fruit, and Almaverde bio with its entire organic product line.
To conclude, an original counter will be dedicated to ice cream selling, set up by Ifi, a company based in Tavullia, specialising in technologies for making artisan ice cream, which allow the use of fruit that is no longer suitable to be consumed fresh.
In connection with this area, the 33rd edition of Macfrut will be opened by a conference regarding grocery sections in supermarkets in the future, during which experts in the field, on the basis of international case histories, will discuss new opportunities to enhance fresh fruit and vegetable produce in retail stores.
Cesena, 14 July 2016
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri – Giulia Fellini)
Tel. no. +39 3471567681 – +39 0547 26664