L’Informatore Agrario and Macfrut 2016: technical partnership with a focus on innovation confirmed

Innovation as a drive for competitiveness is the focus of the technical partnership between L'Informatore Agrario and Macfrut, the trade fair of the fruit and vegetable sector, now in its 33th edition organised by Cesena Fiera, to be held at Rimini Fiera from 14 to 16 September 2016. This edition of the leading Italian event dedicated to fruit and vegetable produce and related technologies will be hosted in 7 exhibition pavilions on a 40,000-square metre area.
Such an agreement confirms, for the second year in a row, the commitment of the historical publishing house, which has been cooperating with the agricultural sector for over 70 years, organising training and informative events for the exhibition segment dedicated to pre-harvest technology. Irrigation, plant health emergencies but also variety innovation, safety and prevention will be the key topics of the 11 free-of-charge workshops, organised by L’Informatore Agrario for all industry professionals who will attend Macfrut.

Antonio Boschetti, director of L’Informatore Agrario, says: "With exports worth 8 billion euros, the year 2015 confirmed that the fruit and vegetable sector plays a leading role in Italian agri-food exports, growing by almost 8% compared to 2014 and by over 60% in the last 10 years. Such data - he continues - shows not only the leadership of this sector but also its strategic importance, since it still has much to give in terms of competitiveness.  Innovation – Boschetti concludes – will be the driving force of this segment in the future. And the partnership between L’Informatore Agrario and Macfrut offers all traders the means necessary to win this challenge."

“Innovation and internationalisation are the two key themes of Macfrut, and the agreement with L’Informatore Agrario also heads in this direction – says Renzo Piraccini, President of Macfrut. Our trade fair is dedicated to the supply chain and pre-harvest is an essential part of the fruit and vegetable-growing industry, to be featured in two pavilions that will showcase the main innovations in the sector with many international previews."  

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