The second edition of Mac Fruit Attraction to be held in Cairo from 22 to 24 April 2017

Rimini – Egypt is an increasingly strategic market for Italy, especially for the apple industry. In fact, in just five years, Italy has seen its exports of apples rise from a remarkably low percentage to 16% of its total production. Egypt is the second end market for Italian apples, second only to the German market, which absorbs 36% of this Italian product. Numbers show that: in 2011, Italy exported apples to Egypt to the value of 42 million dollars, whereas in 2015, it more than quadrupled the value of its exports, reaching 197 million dollars.
 
In this context, it is clear that an essential role is played by Mac Fruit Attraction MENA (Middle East and North Africa), scheduled to be held for the second year in a row in Cairo from 22 to 24 April, as part of the Food Africa trade exhibition. The international network has been created by Cesena Fiera and Feria de Madrid, the two trade fair organisers in this sector for the major European fruit and vegetable producing countries, along with the Lebanese group IFP.
 
The first edition, also held in Cairo, was attended by about 30 Italian companies out of a total of about 300 participants, with 10,260 visitors from Africa and the Middle East. This trade fair was an opportunity not only for the apple industry but also for introducing other fruit and vegetable produce to new markets, with a special focus on companies specialising in technologies and packaging, of which Italy is the absolute global leader and is broadening its horizons in this field.
 
"In Cairo we sent a message to European institutions," says the President of Cesena Fiera, Renzo Piraccini, "which we renewed today at the conference on the role of the fruit and vegetable industry in Africa's development: in fact, the fruit and vegetable sector can significantly contribute to the development of African countries and of the Middle East. It can improve the living conditions of its inhabitants, thus reducing migration flows to Europe. If Italian companies in the supply chain cooperate, they can play a key role in this process. Many countries in this region have now become important markets for European and Italian fruit and vegetable produce. And Mac Fruit Attraction, along with our partners of Feria de Madrid, is an integral part of this project".
 
Rimini, 14 September 2015
Macfrut Press Office
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