The second edition of Mac Fruit Attraction presented in Madrid

Madrid – When it comes to the fruit and vegetable sector, it is clear that the Cesena-Madrid partnership is growing stronger. The second edition of Mac Fruit Attraction MENA (Middle East and North Africa), i.e. the global platform for the internationalisation of the fruit and vegetable industry, has just been presented at Fruit Attraction, the trade show currently taking place in Madrid and organised by Feria de Madrid.
 
Scheduled to be held in Cairo from 22 to 24 April 2017 as part of Food Africa, it will be organised by the international network of Cesena Fiera and Feria de Madrid, along with the Lebanese group IFP.
 
"Following the Russian embargo, Italian apple producers have turned their attention to Egypt as their end market. In fact, today, 60% of the apples imported by Egypt come from Italy," explains Renzo Piraccini, President of Macfrut. "The first edition of the event involved approximately 30 Italian companies and, given the positive feedback received, we intend to increase this number. Mac Fruit Attraction is a dynamic project that focuses not only on the MENA region but also on the whole world. In this respect, we are planning an initiative in South America for 2017 and a trade fair to be held in Asia in 2018."
 
Madrid, 6 October 2016
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri – Giulia Fellini)
Tel. +39 3471567681