Strategic agreement Macfrut-Assosementi

Cesena – The seed sector is the first and one of the key links in the fruit and vegetable supply chain and Italy is an absolute world-leader in this field.
Today, the seed sector is experiencing a significant evolution in terms of both products and processes, which has been defined as a real "plant revolution."
This is the framework of the strategic agreement between Macfrut, the Italian fruit and vegetable trade fair, and Assosementi, the national association of the Italian seed sector.
The partnership establishes that Assosementi will become Macfrut’s main contact in the vegetable seed sector and will set the benchmark for companies in the sector. At the same time, Macfrut is set to become the reference event for Assosementi and an occasion to converge the activities and the international development at an international level of its members who operate in the vegetable seed industry.
Going into detail, this agreement is based on several key points.
Firstly, the organisation of events and workshops at Macfrut to promote the value of the seed industry. The main goal of the agreement is to create the conditions so that, starting with the next editions, we can envisage the establishment of Macfrut Seeds in order to illustrate the distinctive features of the Italian seed sector, focusing especially on the horticultural sector and its various aspects - research, multiplication and distribution - which make it appreciated worldwide for its high level of professionalism and specialisation.
Secondly, seed sector operators are expected to take part in Macfrut’s promotional missions in foreign markets. For 2018, for example, six missions have already been planned in Africa, Asia and Latin America.
Finally, another important point is the collaboration in organising supply chain activities for international trade fair events.
"This agreement is the outcome of a collaborative process that began in 2015, – explains Renzo Piraccini, President of Macfrut – which proves that Macfrut acts as a hub for the internationalisation of the Italian fruit and vegetable industry."
"Nowadays, organising trade fairs is worthwhile only if they have a vast international appeal – explains Alberto Lipparini, General Secretary of Assosementi - and Macfrut, with the change of pace seen in the recent editions, is a sure bet in this direction. We will be taking part in the 2017 edition with a large area representing all our members, many of which will be present also with their own exhibition spaces. Approximately 170 of the seed companies operating in Italy have joined Assosementi with a total turnover of more than 700 million euro. In particular, the vegetable seed sector is an extraordinary and dynamic example of professionalism. Specifically, the field of seed multiplication is highly acknowledged worldwide and represents a critical link in the entire production chain."
The parties of the agreement.
Macfrut, organised by Cesena Fiera, is the international fruit and vegetable trade fair dedicated to the entire fruit and vegetable industry. Now in its 34th edition, it will be held in Rimini from 10 to 12 May 2017.
Assosementi is the trade association representing the Italian seed industry: breeders of plant varieties, seed producers and exclusive seed distributors.
Cesena, 27 March 2017
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri – Giulia Fellini)
Tel. no. +39 3471567681 – +39 0547 26664