Strategic agreement between Macfrut and Fedagromercati

Cesena – Cesena Fiera, the organiser of Macfrut, and Fedagromercati, the National Federation of Fruit and Vegetable Wholesalers that is part of Agri-food centres, have signed a Memorandum of Intent on common goals for developing and enhancing the Italian fruit and vegetable industry.
In fact, Agri-food centres are essential supply and logistics systems that ensure synergy in the supply chain, and this is also why Agri-food centre professionals have chosen Macfrut as a trade fair for their associates’ business development.
The partnership establishes that Fedagromercati is Macfrut's privileged contact and sets a benchmark for Agri-food centre wholesalers. In turn, for Fedagromercati, Macfut is the national benchmark event in the sector where it can focus its activities and enhance the competitive development of its associated companies at international level.
By analysing the agreement, the three key points that emerge are: Fedagromercati's participation in Macfrut's international road shows, scheduled for the 2018 edition in foreign markets; the organisation of events and workshops at Macfrut to promote the activities of operators and wholesalers; and the participation of associated companies in bilateral business meetings with foreign operators to be held during the fruit and vegetable trade fair.
“Agri-food centres are a key element of the fruit and vegetable sector,” explains Renzo Piraccini, President of Macfrut. “With this agreement, we aim to create new business opportunities and business contacts internationally for wholesale market operators. The agreement also represents a further step forward in bringing together all the players in the supply chain present at Macfrut.”
“With the recognition received from national institutions and the resulting prominent role that the trade fair has achieved in the Italian market, we feel that, today, Macfrut is an important showcase for our associates. In fact, it allows them to promote their companies not only in the domestic market but also in foreign markets, thanks to the opportunities offered by the participating buyers coming from many different countries. We share the same intentions and we also believe that this agreement,” said Valentino Di Pisa, President of Fedagromercati Nazionale, “will ensure greater visibility and new business opportunities for entrepreneurs in this industry segment.”
The parties of the agreement.
Macfrut, organised by Cesena Fiera, is the international fruit and vegetable trade fair dedicated to the entire fruit and vegetable industry. Now in its 35th edition, it will be held in Rimini from 9 to 11 May 2018.
Fedagromercati, consisting of 23 local associates, is the National Federation of Fruit and Vegetable Wholesalers of the Agri-Food Centres, which is a member of Confcommercio.
Cesena, 27 July 2017
For info:
Macfrut Press Office
PrimaPagina Cesena
Filippo Fabbri – Giulia Fellini (Tel. +39 347 1567681 – +39 0547 26664)
Fedagromercati-Confcommercio Press Office
Camilla Barcarini (Tel. +39 0658333806; Email: