Zespri, New Zealand’s world-leading giant

Macfrut 3.2
Zespri, New Zealand’s world-leading giant in the kiwifruit sector to attend Macfrut 2015
Zespri, New Zealand’s world-leading giant in the kiwifruit sector has chosen to attend Macfrut. The international Group made this announcement to the Cesena Fiera management, which relies on widespread presence in all major production areas and markets worldwide.
Zespri will have a stand at the trade fair centre in Rimini and will host a conference with more than 500 producers who cultivate 1,500 hectares of golden-yellow flesh kiwifruit throughout Italy, showcasing their projects and strategies. For this purpose, a shuttle bus service will be arranged between the Macfrut venue and major production areas – especially from the Lazio region – in order to give producers the opportunity to take part in the conference and attend the trade fair.
Zespri Global Supply Manager Europe, Callum Kay is happy that Zespri has an opportunity through the support of Macfruit 2015, to maintain, and build on relationships formed with Italian producers and kiwifruit supply partners, by using Macfrut as a forum for learning and excellence in the Kiwifruit sector both in Italy and Europe. "It is an opportunity for Zespri to share ideas with its partners in a significant industry forum, but also for Zespri to reach out and touch a larger part of the Kiwifruit sector in Italy.
The President of Cesena Fiera, Renzo Piraccini, is highly satisfied, having achieved yet another huge global success after the Californian giant Sun World agreed to join the event. “Zespri immediately welcomed the innovative approach of this edition of Macfrut, which has been purposefully called 3.2,” explains the President. “The path towards becoming a business-oriented trade fair with international appeal is being consolidated. The partnership with Unicredit and Confindustria Assafrica&Mediterraneo, as well as the participation of leading international companies, prove that we are heading in the right direction.”
The next edition of Macfrut, to be hosted by Cesena Fiera and held at the trade fair centre in Rimini (23-25 September 2015), will consist of four halls with a total exhibition space of 22,000 square metres. Another 2 halls covering 11,000 square metres will be dedicated to exploring a crucial aspect for the entire fruit and vegetable supply chain, namely, pre-harvest (technical equipment, nursery, greenhouse crops, producers of new varieties, etc).

Cesena, 25 February 2015
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681
+39 0547.26664