Macfrut at Budapest and Bucharest for Road Shows

 
Macfrut 3.2
Increasingly Becomes a Business Fair
 
80 ca. operators at the Budapest and Bucharest Road Shows
Piraccini: “This confirms the leading international role of Macfrut”
 
 
Cesena – Macfrut’s internationalisation in Eastern Europe is now increasingly a reality. Excellent results have also been achieved during the recent road shows held in Budapest and Bucharest, which followed the ones in Sofia and Warsaw. Both events were held at the Business Centres of UniCredit, a strategic partner of the initiative, and were attended by about 50 operators in the Hungarian capital city and by about 30 in the Romanian capital city.
 
The President of Cesena Fiera, Renzo Piraccini, is highly satisfied of this process: "A massive interest was raised, which further proves the crucial role played by Macfrut at international level and the undisputed leadership of UniCredit in Central and Eastern Europe. The road shows have enabled Italian companies to meet major operators in the sector selected by the bank among its customers. At these meetings, participants had the chance to meet each other and showcase their products and projects, and they will then gather at the trade fair in Rimini."
 
"UniCredit wanted to offer tangible support to the Macfrut road shows in Eastern Europe, taking part in this initiative not just as a sponsor but also as a strategic partner capable of contributing to the internationalisation of Italian businesses through a range of dedicated banking products and services," stated Carlo Marini, Head of Internationalisation for the UniCredit Group. "This promotional activity of Made in Italy products abroad is a key element for development. UniCredit - which is the first Italian banking group due to the importance of its international network, operating in about 50 markets through 8,600 branches and with more than 145,000 employees - puts the growth of its clientele, also at international level, among the priorities of its mission. In this context, the UniCredit and Macfrut initiative has all the features required to offer the clientele of Cesena Fiera a tangible development and expansion process, even at a global level.”
 
Cesena, March 2015
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681 – +39 0547.26664