Successful second edition of Mac Fruit Attraction China

Cesena (22 November 2018) Macfrut continues to serve as a gateway for the Chinese market. The bridge between the two is Mac Fruit Attraction China, now in its second edition, currently held in Shanghai until Friday 23 November 2018. About 15 Italian companies are participating in this international event, held as part of Horti China, representing the various segments of the industry: production (in particular kiwifruit, the only horticultural product that can currently be exported to China together with citrus fruits), pre-harvest machinery (greenhouse and open-field technology) and post-harvest machinery.
As Sofia Siepi, of Macfrut’s international marketing office, explains, ‘The companies participating in the trade fair are providing positive feedback. The Chinese market is anything but simple, yet it has great potential, especially in the field of technology, of which Italy is a world leader. It is interesting to see how the companies participating this year continue to pursue the approaches and contacts made during the first edition of Mac Fruit Attraction, which proves the importance of this trade fair.’
Mac Fruit Attraction China is organised by Cesena Fiera and Feria de Madrid in collaboration with VNU Exhibition Asia. Macfrut is present in the international area along with the Netherlands, France, Turkey and many East Asian countries.
Cesena, 22 November 2018
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