Macfrut Coface agreement

Macfrut – Coface Agreement
After the agreement with UniCredit, a new strategic partnership with the leading credit insurance group
Cesena – A new strategic partnership for Macfrut. After the agreement with UniCredit – the main sponsor and business partner of the fruit and vegetable trade fair - it is now the turn of Coface, a global leader in the field of credit insurance, which has become a partner of the trade fair providing insurance services. The Group, established in France nearly 70 years ago and now active, both directly and indirectly, in 98 countries worldwide, will support participating companies of the supply chain by offering information and protection against the risk of insolvencies.
“This partnership with Macfrut marks a new, strategic collaboration in a segment, i.e. the Italian fruit and vegetable supply chain, which has an excellent outlook for international development," points out Ernesto De Martinis, Country Manager of Coface in Italy. "In addition to working side by side with UniCredit, already one of our partners, this collaboration will see us involved in two different respects: on the one hand, we will assist the companies of the supply chain by offering information through the extensive international network of Coface, which allows us to provide precise details with regard to the reliability of relations with foreign countries and, on the other hand, we will offer customised products for the entire fruit and vegetable supply chain."
Coface will be taking part in Macfrut 2015 with its own sales desk and, throughout the trade fair, it will showcase new products designed to meet the needs of this specific industry.
“Currently, the Euro/Dollar exchange rate is particularly favourable for us, which makes us competitive in the international market," says Renzo Piraccini, President of Cesena Fiera. "By signing these agreements, we aim to help the entire supply chain take advantage of this opportunity in order to grow in the international markets. In this way, with our two partners, leaders in their respective sectors, we are able to offer customised insurance and financial services.”
Cesena, 23 April 2015
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681 – +39 0547.26664