Sun World for the first time at a trade fair

Macfrut International 3.2
Sun World, California's world-leading giant in the breeding sector, to attend its first trade fair, Macfrut 2015
Cesena - Macfrut International 3.2 is still in its promotional phase, yet it already has an invaluable asset: the participation of Sun World, California's world-leading giant in the breeding of new varieties of seedless grapes, including Sugrathirteen Midnight Beauty® and Sugranineteen Scarlotta Seedless®, as well as plums, such as the Black Diamond® and Black Giant® ranges.
This news comes directly from the Head of Sun World Licence Development in Europe, Maurizio Ventura: “It is true, we will be taking part in the next edition of Macfrut. This is the first time that our company has a stand at a trade fair, and we have chosen Macfrut, organised by Cesena Fiera, because we also believe in the re-launch of this project and in the international value of this event."
Sun World will not only be setting up a stand at the trade fair centre in Rimini, where it will showcase the latest innovations in variety research, but it will also host a conference with distributors from all over Europe. “Conferences with producers, meetings with licensees and the presentation of new varieties will be the three cornerstones of our participation, which we will define in detail over the next few months."
The President of Cesena Fiera, Renzo Piraccini, is highly satisfied and is already reaping the benefits of Macfrut's re-launch project. “After signing a trade agreement with Unicredit, which will allow us to increase our presence in East European markets, we learnt that this leading global group has also chosen to take part in the event. This is proof that we are on the right track and heading in the direction of a business trade fair with increasingly international appeal."
As we already mentioned a few days ago, the first edition to be held at the Rimini trade fair centre (23-25 September 2015), organised, once again, by Cesena Fiera, will be spread over five halls (four dedicated to post-harvest and one to pre-harvest), hosting 11 exhibition sectors representing the entire fruit and vegetable supply chain (Seeds, Breeding & Nursery, Crop Technology, Production, Trading & Retail, Processing Machinery, Packaging materials, Fresh Cut, Dried Fruit, Logistics, and Services), with a special focus on internationalisation.
Cesena, 17 December 2014
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. no. +39 3471567681 – +39 0547.26664