The 33rd edition of Macfrut: in Rimini from 14 to 16 September 2016

The 33rd edition of Macfrut: in Rimini from 14 to 16 September 2016

Keyword: internationalisation. Trade missions to major producer countries and in new consumer markets
Cesena – Confirmation has arrived along with many new features for Macfrut 2016. The Fiera di Rimini headquarters have confirmed that the event dedicated to the fruit and vegetable sector will be hosting Macfrut for the second year in a row, organised as always by Cesena Fiera. The new features regard the date: it will take place from 14 to 16 September 2016, a week earlier than last year, with a wide range of initiatives that will make the event an even more important showcase of the Italian fruit and vegetable sector with an increasingly international approach.

The next edition of Macfrut (the 33rd) was officially presented at the meeting of the Macfrut Committee in the Sala dei Tre Papi at Cesena Fiera, where about 40 operators in the sector from all over Italy gathered. After unanimous opinions were expressed about the huge success of this year's edition, considered "the best in its long-standing history", attention immediately turned to the Macfrut 2016 guidelines. "We are extremely pleased with the results of Macfrut 2015, however, we consider it only the beginning of a project to re-launch the Italian fruit and vegetable supply chain," announced Renzo Piraccini, President of Cesena Fiera. "The keyword for 2016 can only be one: internationalisation."

The main new features of the 2016 edition will be heading in this direction: strengthening the foreign trade office of Cesena Fiera by hiring two new members of staff, promoting Macfrut in leading global trade fairs in the agri-food sector, and trade missions to major fruit and vegetable producer countries.

Once again, the main focus will be on Eastern Europe and the Mediterranean basin, with special attention also given to Iran, new emerging producer countries and new consumer markets.
The new image of the 2016 edition has been presented in the “Macfrut 2015 Official Video” (, as well as new touch points with social networks such as Facebook and Twitter.

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