Macfrut 2018 in five continents: starting international promotion

Macfrut 2018 in five continents

27 missions over the course of 7 months to promote Macfrut, which in 2017 saw a major increase in both visitors and foreign exhibitors (+30%)
Cesena, 4th September 2017 – The promotion abroad of the 2018 edition of Macfrut - the international trade fair for the fruit and vegetable sector to be held in Rimini from 9 to 11 May – has begun by defining the programme of international missions. With a 7-month programme, the fruit and vegetable trade fair will be promoted in 27 locations across five continents.
From September to March 2018, Macfrut will be presented at specialist events and congresses, some of which organised by Cesena Fiera, focusing especially on Eastern Europe, China, South America and Africa.
“Macfrut 2018 marks the beginning of a new phase – explains Renzo Piraccini, President of Macfrut – In the last three editions, the trade fair has grown, demonstrating its vitality and its key role in the supply chain. Thanks to the involvement of stakeholders who have understood the importance of a major Italian trade fair in the sector, we are now more determined than ever to launch the event internationally. We are demonstrating this through substantial investments and incoming initiatives for international operators."
The scheduled missions
September will be the most intense month, starting on 6-8 September by attending Asia Fruit Logistica in Hong Kong, from 13 to 15 September Expo Agro Futuro in Medellin in Colombia, on 21 September Fresh Market in Warsaw, from 26 to 28 September the Banana Congress in Miami and at the same time (27-29 September) in Peru.
Four missions are scheduled for October: from 2 to 4 October, Macfrut will be presented at the IILA Forum in Santiago de Chile, from 18 to 20 October at Fruit Attraction in Madrid, from 19 to 21 October at the PMA Fresh Summit in New Orleans, USA and, to conclude, from 30 to 31 October in Tashkent, Uzbekistan.
November will start with a presentation at World Food Kazakhstan in Almati (1-3 November), from 14 to 18 November at Agritechnica in Hanover and, from 20 to 25 November, at three events in China, in Canton, Shanghai (Mac Fruit Attraction China) and Beijing.
The 2017 tour will end with WOP Dubai in the United Arab Emirates (5-7 December) and a triple mission to Africa, stopping in Ethiopia, Tanzania and Uganda (3-10 December).
In January, Macfrut 2018 will be presented in Bogotà and, from 24 to 30 January, once again in Africa, in Zambia and Angola. On 7-9 February at Fruit Logistica in Berlin and, in March, the third edition of Mac Fruit Attraction Mena will be held in Cairo.
The dates of the missions to Albania and Bulgaria are yet to be defined, whereas the February-March programme will involve promotion at the fruit and vegetable markets of Barcelona, Perpignan, Paris, Zagreb and Warsaw.
For further information, please visit:     
Elena Vincenzi
International press office Macfrut c/o fruitecom
Tel. 0039-059-7863894

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