Macfrut 2022 presented to more than 60 Italian ambassadors to Africa, commercial attachés, ICE offices, AICS and UNIDO

Macfrut 2022 presented to more than 60 Italian ambassadors to Africa, commercial attachés, ICE offices, AICS and UNIDO

Cesena (25 January 2022) – ‘Macfrut 2022: Italian fruit and vegetable excellence, an opportunity for African and Middle Eastern countries: this was the theme of the webinar that took place last Monday (24 January) involving Italian embassies in Africa, which saw the participation of more than 60 ambassadors, commercial attachés, ICE-Agenzia offices, AICS (Italian Agency for Development Cooperation) and UNIDO (United Nations Industrial Development Organisation). Promoted by Cesena Fiera, Confindustria Assaafrica&Mediterraneo, the Italian Ministry for Foreign Affairs and International Cooperation and ICE-Agenzia – Italian Trade Agency, the webinar was a continuation of a similar initiative held last week involving African embassies in Italy, also concerning Macfrut 2022, which was attended by over 60 institutional representatives.
 
Antonio Montanari, Vice-President of Confindustria Assafrica&Mediterraneo, kicked off the webinar on Monday: ‘One of the five priorities outlined by the African Development Bank, the High Five’s, is “Feed Africa”, which involves promoting the development of sustainable, inclusive and business-oriented agriculture in Africa. In order to achieve these goals, it will be necessary not only to collaborate with national governments, regional communities and the private sector, but also to work together as a country to make sure that Italy is considered a key player in the industry. In this scenario, Macfrut plays a major role in promoting specific projects in the industry, which are set to drive Africa’s growth and to which Italian companies can contribute significantly with their expertise and innovative industrial approach. We at Confindustria Assafrica&Mediterraneo, which represents Confindustria – the General Confederation of Italian Industry – in Africa and the Middle East, believe this is attainable and that more and more African trade professionals will be attending Macfrut.’
 
When talking about the 2022 edition of the international trade fair for the fruit and vegetable sector (4-6 May at the Rimini Expo Centre), Renzo Piraccini, President of Macfrut, also provided an overview of the situation in the continent. ‘The fruit and vegetable sector is of strategic importance to Africa, but it is faced with production-related problems and, on top of that, there are two other complex issues: the cold chain challenges, resulting in the loss of a third of African produce, and the lack of integration between producers and markets. Macfrut has a crucial role to play in this as it is the only trade fair in the industry to host companies representing all supply chain segments, which is something that Africa needs.’
One of the projects to be featured at Macfrut 2022 is Africa Days: three days of events dedicated to the opportunities available in Africa for companies operating in the fruit and vegetable sector. More specifically, from 4 to 6 May, the General State of African Fruit and Vegetables will take place, a presentation on the international cooperation projects of AICS. A special focus will be placed on specific countries to highlight the opportunities available for companies in this booming market.
 
Roberto Luongo, Director General of ICE-Agenzia, spoke about the projects that have been implemented and the teamwork done in Africa: ‘ICE-Agenzia has been supporting African companies in many ways, for example through Lab Innova, Demo Farm, incoming buyers and B2B meetings at leading trade fairs. Our aim is to increase Italy’s presence in Africa and this can only be done by working together as a team with the Italian Ministry of Foreign Affairs and International Cooperation, AICS, Assafrica and ICE-Agenzia. We truly believe in Africa, which is why new ICE offices are set to open in order to support Italian companies.’
 
Giuseppe Mistretta, Director-General for Sub-Saharan Africa at the Italian Ministry of Foreign Affairs and International Cooperation, delivered the closing remarks: ‘Macfrut is implementing tangible development projects in the agricultural sector in Africa and our ambassadors to Africa also play an important role in this, since they are the link between what African countries need, their expectations and the trade fair itself. I would also like to point out that the African Central Development Bank has allocated $25 billion for the development of “green” and climate change-related projects over the next few years. This clearly proves that Africa is also giving priority to the various sectors linked to agriculture and horticulture.’
 
More info on Macfrut.com
 
 
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. +39 3471567681

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