Macfrut 2022: Smart Agriculture, an agriculture 4.0 demonstration area

Macfrut 2022: Smart Agriculture, an agriculture 4.0 demonstration area

Cesena (3 February 2022) – An exhibition area, dynamic demonstrations and informative conferences: these are the cornerstones of Smart Agriculture, the 4.0 area showcasing cutting-edge technology to be featured at the 2022 edition of Macfrut, scheduled from 4 to 6 May at the Rimini Expo Centre. In this dynamic area, to be coordinated by Ri.Nova – the research centre set up following the merger between CRPV (Crop Production Research Centre) and Alimos – in collaboration with Macfrut, field demonstrations will take place during the trade fair, with a focus on technologies such as sensors, drones and robots used in the field of fruit and vegetables.
 
‘The Smart Agriculture project,’ explains Alvaro Crociani, Director of Ri.Nova, ‘perfectly complements the specialist areas that we usually find at Macfrut, which have also made it an increasingly popular annual event in which the Italian horticulture industry outlines the current situation – especially over the last few years, in which agri-food supply chains have been striving to increase their sustainability efforts. Thanks to the Farm to Fork strategy, the European Union also recognises the fact that new technologies have a key role to play in achieving a more sustainable agriculture: more precise and timely action, supply chain integration, and new operations have now become possible thanks to robotisation. These are the main tools that farmers will have at their disposal to tackle the daily challenges posed by climate change. Macfrut is therefore a great opportunity for participants to see these new solutions first-hand and for technology suppliers and producers to exchange views, as well as to explore the limits and potential of innovations and the opportunities they have to offer.’
 
Starting with Macfrut 2022, Ri.Nova intends to contribute to creating a technological hub for Agriculture 4.0 in the Emilia-Romagna region, where new solutions and skills can be pooled and compared with each other in order to lay the groundwork for bridging the gap that still exists between having technologies available and effectively using them for farming purposes.
 
In addition to a test field for dynamic demonstrations, which will be set up at the exhibition centre and will be the heart of Smart Agriculture, a number of conferences will also take place: industry experts, fruit and vegetable growers and public authorities will take stock of the progress made in areas such as technologies currently available for use in fields, the main technological and regulatory constraints, and development and financing opportunities. The Director of Ri.Nova concludes: ‘In this scenario, it will be interesting to discuss the contents of the RRP (Recovery and Resilience Plan) in the hope that the fruit and vegetable sector will be able to fully exploit the resources that could potentially be allocated – in the short to medium term – to research activities, innovations and to applying smart and digital technologies with low environmental impact, with a view to implementing tangible projects.’

Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri)
Tel. +39 3471567681

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