Fippo Forum at Macfrut 2022

Fippo Forum at Macfrut 2022

Cesena (30 March 2022)Leading international experts on medicinal plants will be gathering at Macfrut for the tenth edition of the biennial Forum of Fippo (Federazione Italiana Produttori Piante Officinali, i.e. the Italian Federation of Medicinal Plant Producers), which will take place for the first time at the Rimini Expo Centre from 4 to 6 May 2022. The Forum, which was first held 20 years ago as a meeting place for medicinal plant producers and industrial users, is a unique event, which stands out for its quality, the topics covered and speakers, as it hosts international experts from the scientific community and businesses.
 
‘The Forum is one of few events in Europe dedicated to a sector that offers only two other opportunities for discussion that are similar when it comes to the level of information provided: the Rendez vous d’Herbalia in France and the Bernburger Winterseminar in Germany, both of which have been postponed due to the pandemic emergency,’ explains Andrea Primavera, President of Fippo. ‘In fact, today, there are very few opportunities for medicinal plant experts to get together and discuss the many complex aspects of this sector of agricultural production. The cultivation, mechanisation and the market of medicinal plants are specialist topics and therefore have no place in mainstream media, which instead focuses on major crops and typical Italian products.’
 
The tenth Fippo Forum will delve into the medicinal plant market, plant biodiversity, research in this sector, the production of essential oils, large-scale business models, and how to take the first steps. National experts are expected to give speeches, along with international experts from European countries that are leading the way in medicinal plant production and research. As per tradition, during the Forum, companies in the sector which are involved in the production, trade and processing of medicinal plants will have the chance to introduce themselves and explain their activities and goals in order to make new contacts, which are essential for business development.
 
The Fippo Forum will be held as part of the Spices & Herbs Global Expo, the latest addition of Macfrut 2022: an exhibition dedicated to spices, officinal herbs and aromatic herbs. It will be part of the Macfrut trade fair with professionals from all over the world, business meetings with international buyers, technical workshops with experts in the field, and show cooking sessions focusing on products that are increasingly appreciated by consumers.
 
 
Macfrut Press Office
PrimaPagina Cesena
(Filippo Fabbri – Giulia Fellini)
Tel. +39 3471567681 – +39 0547 24284

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